According to ViewTrade, AI is already transforming everything from compliance onboarding to personalisation and cross-border investing – automating low-value, high-volume tasks while giving humans more capacity for judgement, empathy and complex decision-making.
“From a risk perspective, it accelerates compliance and operational cycles. Taking those decision support applications and putting some significant intelligence on top of that – and it’s all about the data,” chief operating officer of technology services, Barry Bernstein said.
“That data, is going to allow your platform to become more resilient, more scalable, more cost-efficient across borders and time zones. I do truly believe that.”
He argues the technology is no longer a backend cost centre, but a strategic advantage reshaping how global investors interact with financial platforms.
“Overall, the artificial intelligence upgrades the entire operating model. It’s not just the technology stack it makes. Even though you’re putting these automated processes in place, you’re seeing value,” Bernstein said.
According to Bernstein, AI is already embedded across multiple areas of the sector.
“I think we’re just scratching the surface right now. I believe that across the industry, AI has touched on just about everything.
“The investment experience, opening the account and how you interact with the machine. I’ve seen it in personalised investing, where people are personalising things now.”
However, Bernstein noted that personalisation through AI does not mean a loss of the human element.
“I think AI is going to accelerate the work – and humans are going to elevate the relationship. I think it’s augmenting our skill set … you have to be more knowledgeable than ever before. You have to have more experience than ever before.”
“Human beings trust human beings. We build trust with each other. I think automation improves efficiency but trust still comes from people,” Bernstein said.
ViewTrade aims to simplify global brokerage so fintechs and financial firms can scale faster – and Bernstein said their objective is to get firms up and running faster, more efficiently and more effectively.
“That’s the goal. And then with that, utilising AI or different decision support applications, predictive analytics, or even machine learning,” he told InvestorDaily.
“The idea is that the clients launch sooner, they run leaner. They deliver a smoother, more transparent experience to the investors across the business line, not just in one part of it.”
From a technology perspective, ViewTrade believes AI will take down barriers, reduce friction and enable investors across the globe to feel local.
“We’re no longer going to feel… that we’re that far apart.”
ViewTrade currently offers tools that enable clients to implement certain personalisations.
“Personalisation in the past, I think it was an option – it’s no longer a differentiator, I think it’s an expectation.”
“Investors are going to feel more informed, they’re going to be more confident. Advisors are going to show up, the conversation’s prepared and they’re not going to be reactive. I think that the workload, I don’t want to say the heavy lift, but a lot of the workload will be done by AI, but it’ll still be delivered, right now by a human.”
ViewTrade is firm in its belief that AI will not eliminate entry-level roles – instead, it will shift employees into higher-skilled work.
“AI’s going to handle the speed, handle the scale [and the] repetitive actions. Humans are going to handle the nuances. They’re going to handle the empathy and the judgement,” Bernstein said.
“And investors are going to get the best of both worlds: they’re going to get efficiency, empathy, and without the compromise. If you think about AI, it works 24 hours a day, 7 days a week. Us humans, we all need to take a rest once in a while.”
As for where AI will take the finance industry next, Bernstein believes its reach will become increasingly global and seamless.
“Unified rails for public, private, and digital assets, will all be on one platform. We’ll be able to see through to other platforms. There’ll be more transparency. There’ll be more education and infrastructure that abstracts, cross-border complexity.
“We’ll be in a situation where we won’t see the borders anymore. We’ll be able to invest globally comfortably. A system that feels simple, it feels fast, it feels accessible, even though it’s globally sophisticated under the hood.”
