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Moelis launches rebrand amid global push

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By Lachlan Maddock
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2 minute read

Moelis will rebrand to reflect its increasing focus on asset management activities and its status as a global company. 

Moelis – which was founded in 2009 in partnership with NYSE-listed Moelis & Company – will change its name to MA Financial Group in a move that it believes will “better reflect” its activities as a “diversified financial services company, across financial disciplines and geographies.” 

“When Moelis & Company established a partnership with a talented group of Australian executives back in 2009, I had no doubt it would grow to be a great success,” said Ken Moelis, chairman and founder of Moelis & Company.

“I’ve watched with pride as the business has grown in these past 12 years, and commend the team on turning what began life as a boutique investment bank into a vibrant and innovative diversified financial services company…we look forward to continuing our long and very successful partnership in investment banking.”

Moelis is one of Australia’s largest managers of capital on behalf of Chinese high-net-worth investors, as well as managing “substantial capital” on behalf of insto clients headquartered throughout Europe, Asia, and the Middle East. The business is also “increasingly global”, meaning “Australia” will be removed from its listed company name to reflect its presence in Hong Kong, Shanghai, Beijing and London.

Moelis manages some $5.4 billion in assets, including $2.2 billion in real estate, $1.1 billion in credit, and $800 million across Australian equities, private equity and venture capital assets. 

“We are very proud of our genesis as a joint venture with global investment bank Moelis & Company. Accordingly, we have selected a name which reflects our heritage as Moelis Australia (MA),” said joint chief executives Julian Biggins and Chris Wyke. 

“The MA name also represents the group’s future as a diversified financial services business with a strong focus on asset management activities, alongside our significant advisory and transaction-based capabilities. We are excited about the group’s next phase of growth and expansion, which we believe is reflected in our proposed new name, brand and visual identity.”