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NAB expands digital messaging capability with new partnership

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The bank has partnered with a customer engagement platform to deliver digital servicing and support.

Customer engagement software company Khoros has announced it has been selected by NAB as a technology partner to transform the bank’s digital messaging capability.

NAB’s executive of digital experience and engagement, Michelle Sherwood, said that 94 per cent of its customer interactions were now digital.

“Having supported the launch of our Apple Business Chat, WhatsApp and Google’s Business Messages channels, the Khoros platform has proved to be incredibly valuable to assist customers however they choose to interact with us,” said Ms Sherwood.

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“We look forward to building on our success and setting a new industry standard for what a high-performing, customer-focused digital messaging and contact centre experience can be.”

More than three million web chat conversations were answered by NAB’s digital virtual assistant in 2020, triple the amount in the previous year.

Khoros said that NAB was one of thousands of businesses to have seen a significant increase in consumer demand for digital engagement recently including 90,000 interactions through digital messaging channels.

“We’re honoured to be working with this visionary organisation to drive digital transformation and, ultimately, provide a more modern experience for their customers,” said Khoros CEO Jack Blaha.

“With Khoros’ leading contact centre solution and AI-powered vision for unlocking the power of customer interactions, we are excited to help NAB set a new global standard for digital-first customer engagement that will improve both the colleague and customer experience.”

NAB will utilise Khoros’ platform as part of its vision for an evolution in digital messaging and a fully integrated digital-first service operation.

“Our partnership with NAB has been an exciting one to see progress, especially when they share a vision that very much speaks to what we are innovating here at Khoros – true digital customer engagement that seamlessly connects colleagues and consumers across any communication channel including digital and voice,” said Khoros APAC VP Booth Fellers.

“We’re excited to be on this journey with NAB so they can deliver a leading customer service experience.”

NAB expands digital messaging capability with new partnership

The bank has partnered with a customer engagement platform to deliver digital servicing and support.

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Jon Bragg

Jon Bragg

Jon Bragg is a journalist for Momentum Media's Investor Daily, nestegg and ifa. He enjoys writing about a wide variety of financial topics and issues and exploring the many implications they have on all aspects of life.

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