Founder Paul Feeney took out the award for Map My Plan’s self-directed platform that enables customers to build their own financial plan.
PitchFest calls on fintechs to design innovative tech-based solutions to some of the industry’s biggest challenges as validated by senior executives from across the financial sector.
By focusing on advice and not selling, Mr Feeney said Map My Plan was able to deliver proactive and individualised robo-advice for clients, ultimately helped to decrease financial stress.
EY global pensions leader Josef Pilger said the judges were impressed by the ingenuity and originality of the solution.
“On behalf of the EY organisation, I would like to congratulate Paul Feeney and all of our finalists for their innovative ideas, entrepreneurial spirit and inspiring pitches,” he said.
Mr Pilger said PitchFest was developed to apply tech innovation to the most pressing challenges facing the financial wellbeing sector.
“The ideas presented by our five fintech finalists to industry leaders at the pitch events were truly leading-edge and highlighted the potential for greater collaboration between incumbents and start-ups in this space,” Mr Pilger said.
The other finalists were Hip Money, Frollo, Roll-it Super and Financial mindfulness with the winner Mr Feeney being invited to attend the EY Strategic Growth Forum in Palm Springs as part of his win.