Financial services firm IOOF has introduced an online trading function that will allow financial advisers to trade listed securities and managed investments more quickly.
According to a statement, IOOF Online’s transactional capability has been enhanced to enable the buying and selling of listed securities and managed investments in the same transaction and on the same screen.
Chris Weldon, IOOF’s head of product, said, “We are delighted to provide IOOF, Employer Super members, and their advisers, with a ‘one-stop shop’ where they can access their listed securities and other investments and trade them all in one place.
“This enhancement is part of our ongoing promise to develop and improve our systems and processes to deliver the best user experience possible.
“We are already receiving overwhelmingly positive feedback on making what was once complicated now easy.”
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