ANZ managing director for pensions and investments, Peter Mullin, said: "This is an important change for us as it brings our online share trading platform into the ANZ fold.
"ANZ has a strong brand that is widely recognised and trusted among our customers, so it makes sense to move this platform under that banner.
"While this is an important change, customers will continue to access the same trading tools, investment options and services they did under the E*TRADE Australia brand," he said.
E*Trade was launched in Australia in 1998 and was the first Australian online broker to introduce fully automated straight-through processing, which meant customers' orders were among the first to market.
E*Trade became a wholly-owned subsidiary of ANZ in June 2007.
FASEA appoints new chief executive
David Murray commences new role as AMP chairman
ANZ names new group treasurer
Super shouldn’t be a lottery
Can infrastructure equities cope with rising rates?
Is this as good as it gets?