ANZ announces rebrand for E*Trade

ANZ announces rebrand for E*Trade

ANZ has rebranded its online trading platform E*Trade Australia as ANZ Share Investing.


ANZ managing director for pensions and investments, Peter Mullin, said: "This is an important change for us as it brings our online share trading platform into the ANZ fold.

"ANZ has a strong brand that is widely recognised and trusted among our customers, so it makes sense to move this platform under that banner.

"While this is an important change, customers will continue to access the same trading tools, investment options and services they did under the E*TRADE Australia brand," he said.

E*Trade was launched in Australia in 1998 and was the first Australian online broker to introduce fully automated straight-through processing, which meant customers' orders were among the first to market.

E*Trade became a wholly-owned subsidiary of ANZ in June 2007.

Read more:

Home bias 'triple-threat' looming: report

ANZ appoints chief financial officer

Banks are now a 'buy', says PM Capital

FIIG app to open up OTC bond market

First State Super acquires StatePlus

Related Articles

 

ANZ announces rebrand for E*Trade
investordaily image
ID logo
promoted stories

Appointments

Stephen Glenfield

FASEA appoints new chief executive

Reporter

David Murray

David Murray commences new role as AMP chairman

Reporter

Adrian Went

ANZ names new group treasurer

Reporter

Analysis

investordaily image

Super shouldn’t be a lottery

Tim Stewart

investordaily image

Can infrastructure equities cope with rising rates?

James Lydotes

James Swanson

Is this as good as it gets?

James Swanson