Technology firm Link Group has launched a new superannuation fund app aimed at furthering member engagement.
The app offers super fund members access to their super account with the ability to view and transact on the go, a Link-issued statement said.
Link chief executive of information digital and data services Paul Gardiner said the app is an example of how funds can “innovatively” engage members.
“Live mobile access is one of the key ways for funds to make superannuation more accessible on a daily basis, therefore encouraging more frequent member interactions and engagement,” he said.
“With Australians becoming increasingly dependent on mobile technology, the smartphone is one of the best ways to engage with a superannuation fund member.”
The app will also allow funds to send push notifications to members' mobiles, allowing the fund to communicate regularly through a widely-used communication channel, the statement said.
“Link are developing mobile products such as our app to help funds engage with their members in real time, and make superannuation more relevant in the member’s daily life,” Mr Gardiner said.
The app is available both as a white-label product and as a bespoke solution.
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