In the effort to improve fund efficiency and online member engagement, Financial Synergy incorporated big data onto its Acurity platform.
Financial Synergy chief executive Stephen Mackley said: “We are excited to confirm big data is now a part of our offering and we continue to build out our flagship platform to help existing customers, plus those new to the Financial Synergy [group].”
Outlining its growth strategy, Financial Synergy has also increased its research and development team and consultancy team.
“Financial Synergy remains committed to resourcing all of our projects with a balance in headcount and skill level and this has seen us expand both numbers and ensure we have a wide range of experience levels available,” Mr Mackley said.
The company reported that its Acurity platform added two million additional member accounts during 2015, increasing funds under management by $150 billion.
