Following its merger with Energy Super and acquisition of Suncorp’s superannuation business (SPSL), LGIAsuper announced this week it’s changing its name and brand to Brighter Super.
Brighter Super Group CEO Kate Farrar said the new name represent the legacy of its members and the history of the contributing funds.
“The investment in our new look and brand reflects the values of its legacy funds and their unwavering commitment to delivering world-class retirement outcomes for you, our members,” Ms Farrar said.
“On behalf of LGIAsuper, Energy Super and SPSL, I am proud to announce that on 1 July 2022, LGIAsuper will become Brighter Super,” she added.
Brighter Super manages approximately $31 billion for its 260,000 members and prides itself on being 100 per cent member owned.
“Each of the legacy funds has a rich history of serving Queenslanders,” Ms Ferrar said.
United, she noted, the funds under the Brighter Super banner will now expand nationally.
LGIAsuper’s new name and look was accredited to the feedback gathered from various levels of the business along with member insights from focus groups.
Ms Farrar added that they will continue to “make change simple for members.”
“Our members can continue to talk with us the same way and be confident that we’ll be right by their side through all life’s changing moments,” she said.
LGIAsuper will be leading the change on 1 July, with Energy Super following in September 2022 and finally SPSL in January 2026.