X
  • About
  • Advertise
  • Contact
  • Events
Subscribe to our Newsletter
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
No Results
View All Results
Home News Super

‘Sole purpose test doesn’t work’, senator says

Liberal senator Andrew Bragg has accused industry super funds of misusing members’ money for operating a media outlet and advertising campaigns, saying it reflects the failings of legislation and APRA’s policing.

by Sarah Simpkins
September 23, 2020
in News, Super
Reading Time: 4 mins read
Share on FacebookShare on Twitter

Speaking in a debate hosted by the Association of Superannuation Funds of Australia (ASFA), Senator Bragg referred to Industry Super Holding’s ownership of the New Daily, as well as its television adverts.

He argued there had been no consequences for using member reserves to power the media and advertising, despite a clash with funds’ responsibility to maintain members’ money for the sole purpose of providing retirement benefits. The sole purpose test outlines the requirement under the SIS Act. 

X

“Clearly the sole purpose test doesn’t work,” Mr Bragg said. 

“So the legal frame is that it’s basically there for retirement and it’s basically there for people’s savings. And the administration of it has been that no one has ever been pulled up for doing the wrong thing. 

“I would say we should prescribe things that definitely can’t be done. I mean, you certainly can’t set up a newspaper, you can’t set up whatever they’re doing now, running all these ads.”

The senator commented he had no issues with companies advertising their products, but the messaging from super funds had been political.

“Saying aren’t I great, that I’m running this great system and spending all your money on telling you how great it is – I mean this is crazy that we’re allowing this to happen,” Mr Bragg said.

“In terms of APRA, I mean it needs to be run by people that are prepared to enforce the law.”

But Labor MP Daniel Mulino refuted the comments from Mr Bragg, which he noted had been echoed by other Liberal politicians, namely, Liberal MP Tim Wilson, who chairs the House of Economics standing committee on economics. Dr Mulino is a member on the committee.

“It is a bit ironic, not just Andrew, but there are others like Tim Wilson, who I think often bang on about parts of the public communications or parts of the sector that bother them,” Dr Mulino said.

“But at the same time, they say they want a system with more transparency, they want a system with more choice, with consumer awareness. So to me, it kind of flies in the face of where they want to take the system, where they want organisations to reach out to their members, they want organisations to raise their brand awareness so that they can get new members.

“And yet they pick and choose where they have a real problem with companies or funds communicating, and it seems very uneven.”

Mr Wilson recently grilled executives from Industry Super Holdings about the New Daily, blasting the organisation for being opaque around its entities. 

The media outlet was examined by the royal commission, which concluded there were no issues in terms of best interests and sole purpose. 

“I think it’s an example of a publication which raises financial literacy,” Dr Mulino said.

“It’s an example of a publication which when you look at the cost, has absolutely no impact on funds, which year after year after year have beaten benchmarks. I just think it’s an example of focusing on… what I might say is ideological issues.”

Mr Bragg also said he had endured “name-calling” from the industry after pushing for reforms and challenging super in his book, Bad Egg, published earlier this year. 

He referred to when ASFA had called him an anti-vaxxer in August last year, to which he said he had been fully vaccinated and volunteered for a post-COVID study after contracting the virus.

ASFA had also allegedly claimed the senator wanted to condemn people, and in particular, women to poverty in retirement as well as being “obsessed with dismantling super on ideological grounds”. 

“I’m a pragmatist, and I want to fix a system which is 30 years old and not delivering,” Mr Bragg said.  

In July, Mr Bragg questioned ASIC around potential breaches of sole purpose test by Hostplus and AustralianSuper, with the corporate regulator saying the SIS Act fell within APRA’s remit. 

The senator also challenged the prudential watchdog over its response to a Sunsuper payment to the Labor Party, sponsoring a corporate event.

Related Posts

Nvidia surge stokes AI-bubble fears

by Adrian Suljanovic
November 21, 2025

A renewed surge in Nvidia’s earnings outlook has intensified debate over whether the artificial intelligence boom is veering into bubble...

APRA report highlights super’s outsized role in times of crisis

by Georgie Preston
November 21, 2025

In its newly released Systemic Risk Outlook report, the Australian Prudential Regulation Authority (APRA) has flagged rising financial system interconnectedness...

Tariff slowdowns clash with AI optimism heading into 2026

by Georgie Preston
November 21, 2025

Despite widespread scepticism over President Trump’s follow-through on tariffs - highlighted once again this week by his dramatic reversal on...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Global dividends hit a Q3 record, led by financials.

Global dividends surged to a record US$518.7 billion in Q3 2025, up 6.2% year-on-year, with financials leading the way. The...

by Capital Group
November 18, 2025
Promoted Content

Why smaller can be smarter in private credit

Over the past 15 years, middle market direct lending has grown into one of the most dynamic areas of alternative...

by Tim Warrick, Managing Director of Principal Alternative Credit, Principal Asset Management
November 14, 2025
Promoted Content

Members Want Super Funds to Step Up Security

For most Australians, superannuation is their largest financial asset outside the family home. So, when it comes to digital security,...

by MUFG Pension & Market Services
October 3, 2025
Promoted Content

Boring Can Be Brilliant: Why Steady Investing Builds Lasting Wealth

In financial markets, drama makes headlines. Share prices surge, tumble, and rebound — creating the stories that capture attention. But...

by Zagga
October 2, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Latest Podcast

Podcast

Relative Return Insider: Economic shifts, political crossroads, and the digital future

by InvestorDaily team
November 13, 2025
After more than two decades, InvestorDaily continues to be an institution that connects and influences Australia’s financial services sector. This influential and integrated media brand connects with leading financial services professionals within superannuation, funds management, financial planning and intermediary distribution through a range of channels, including digital, social, research, broadcast, webcast and events.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Markets
  • Appointments
  • Regulation
  • Super
  • Mergers & Acquisitions
  • Tech
  • Promoted Content
  • Analysis

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Markets
  • Regulation
  • Super
  • M&A
  • Tech
  • Appointments
  • Podcast
  • Webcasts
  • Promoted Content
  • Events
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited