Link Group has introduced a new digital advice product that aims to make superannuation funds more accessible to their members.
Link Advice chief executive Duncan McPherson said in a statement that its newly-launched digital advice product, Super Blueprint 3.0, could communicate financial advice and finance concepts to members in a way that was easy to grasp.
“This latest upgrade brings a human element to digital advice, by speaking to members using first-person language,” he said.
Mr McPherson added that the new advice product would help super funds better engage with their members.
“Digital advice is a critical channel as we make advice more accessible and affordable for more Australians and is starting to play an important role in the hybrid advice experience being built by many superannuation funds combining telephone and face to face advice with digital.”
Link Group chief executive of fund administration Suzanne Holden commented that the company’s goal was to “make financial advice more personal and accessible for all Australians”.
“Digital advice can boost retirement outcomes by giving people access to information and advice that builds superannuation knowledge and engagement,” Ms Holden said.
All of Link Group’s existing clients will be upgraded to Super Blueprint 3.0 across the next few months, according to the statement.
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