Lleyton Hewitt fronts industry funds campaign

— 1 minute read

The industry superannuation fund sector has officially launched its marketing campaign centred on recently retired Australian tennis star Lleyton Hewitt.

Big industry fund AustralianSuper has directed its members towards IndustrySuperFunds' latest marketing campaign featuring Lleyton Hewitt.

In a series of three videos, former world number one Hewitt talks about his transition into retirement and his new role as Australia's Davis Cup captain.


"As I wrap up my career playing tennis, I’m thinking about what’s next for my family and I, and what the rest of our lives are going to look like," Hewitt said.

"I want to give my kids and my family the best opportunity to go ahead and follow their dreams as well," he said.

An accompanying statement by IndustrySuperFunds conceded that the tennis champ will be 'retiring' from his 'job' much earlier than most Australians can.

"I’m not nervous about the next transition and retirement. The greatest thing about the position that I’ve put myself in is I get to retire on my terms and when I want to hang up the racquet, and that’s something that I’m really thankful for," Hewitt said.

"For anyone facing a change of career, big or small, it’s always a good time - no matter how young you are - to take stock financially and look ahead to the next chapter.

"For example, if you’re in your 20s or 30s and just starting out in the workforce, checking that your super is in good hands will make a world of difference to your finances later on. Every Australian deserves to retire comfortably, so getting on top of it early is a smart idea," he said.

The three videos were also featured as 'native' advertising content throughout the Australian Open.


Lleyton Hewitt fronts industry funds campaign
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