Link Group has launched a smartphone application that will allow superannuation fund members to manage their accounts on their phones.
The phone app, which is aimed at encouraging members to engage with their fund on a more regular basis, is available to superannuation funds as both a white-label product and a bespoke solution.
Super funds now have the ability to send 'push' notifications to their members via the app, said a statement by Link.
"This gives funds a new way of connecting and engaging with their members through one of the most important communication channels – being the member’s own mobile phone – and literally puts superannuation into the hands of members," said the statement.
Link Group chief executive of information digital and data services Paul Gardiner said the app would allow funds to "innovatively" reach out to their members.
“Live mobile access is one of the key ways for funds to make superannuation more accessible on a daily basis, therefore encouraging more frequent member interactions and engagement," Mr Gardiner said.
"Today’s users expect to be able to access everything in the palm of their hand including super fund account balances and transactions.
"With Australians becoming increasingly dependent on mobile technology, the smartphone is one of the best ways to engage with a superannuation fund member," he said.
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