X
  • About
  • Advertise
  • Contact
  • Events
Subscribe to our Newsletter
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
No Results
View All Results
Home News

AI is fuelling market share gains of ASX-listed advice platforms

The rapid adoption of artificial intelligence (AI) by ASX-listed tech giants like HUB24 and Netwealth is reshaping the financial advisory landscape, driving operational efficiencies and market share gains, according to a professional.

by Maja Garaca Djurdjevic
May 24, 2024
in News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

Damon Callaghan, a partner at ECP Asset Management, foresees a continued surge in these companies’ dominance, fuelled by AI-driven innovations and strategic positioning.

In a statement on Friday, Callaghan highlighted that the current AI revolution isn’t just about efficiency gains – it’s about market disruption. Both HUB24 and Netwealth have, in his opinion, strategically positioned themselves to capitalise on industry shifts post the Hayne royal commission, attracting a wave of advisers and client funds seeking cutting-edge solutions.

X

“We believe the innovation both are introducing to advisers will continue to widen the competitive advantages of both companies when compared to their competitors, giving advisers yet another reason to consolidate clients onto the HUB24 and Netwealth platforms,” said Callaghan.

“Both platforms’ success emerged from having developed innovations focused on advisor and clients’ needs – successfully challenging vertically integrated wealth models that had historically dominated the adviser market. The growth of both platforms was accelerated by the Hayne royal commission, which resulted in an exodus of advisers from banks towards the IFA industry. This opportunity retains significant runway for both companies.”

According to Callaghan, the numbers speak volumes. Namely, despite holding a 7 per cent share of platform funds under administration (FUA), HUB24 and Netwealth are capturing a disproportionate share of industry flows.

“To add context here, HUB24 and Netwealth have $17 million to $22 million FUA per adviser, which is one-third of the current industry average of around $60 million, indicating the upside ahead from advisers’ continual back-book consolidation.”

As such, Callaghan believes investors should take note of these developments.

“While both companies have had a strong start in 2024, investors should look through any share price volatility and remain focused on the big picture growth and competitive advantage opportunity underpinning each company,” said Callaghan.

Back in March, InvestorDaily reported the ECP Growth Companies Fund, which holds selected Australian growth companies across the spectrum of growth, comprises both HUB24 (5.22 per cent) and Netwealth (3.47 per cent).

“We first invested in [the stocks] in 2017,” Callaghan told InvestorDaily at the time.

Today, the growing popularity of financial advice, and platforms by extension, comes against the backdrop of a massive intergenerational wealth transfer expected in Australia over the next two decades. In 2021, a Productivity Commission report estimated that around $3.5 trillion in assets will be transferred between generations by 2050.

Amid this perfect storm, HUB24 and Netwealth have emerged as two popular financial services stocks as fund managers wade into wealth management’s platforms race.

In the latest reporting season, HUB24 reported a funds under administration record of $100 billion at the end of March, marking growth of 30 per cent from the previous corresponding period.

Its platform FUA stood at $79.7 billion as at 31 March, up 34 per cent on the year, while portfolio, administration and reporting services FUA added 16 per cent to $20.3 billion.

Meanwhile, in its latest results, Netwealth reported a quarterly funds under administration spike of $6.7 billion to $84.7 billion as of 31 March, comprising net inflows of $2.7 billion and positive market movement of $4 billion.

Jamie Hannah, deputy head of investments and capital markets, VanEck Australia, said he was “not surprised” by HUB24’s promising results in the last reporting season.

“HUB24 continued to post solid results as their share price has continued to outperform the ASX 200,” Hannah observed.

“I’m not surprised by HUB24’s continued success, as we work with various platforms daily and HUB24 have always excelled in their execution platform and engagement. It’s evident that the success of their execution area flows through into other areas for them to continue their growth trajectory.”

Related Posts

ASIC probes investor funds misuse, receivers appointed

by Adrian Suljanovic
December 17, 2025

The regulator has appointed receivers over private equity firm First Mutual and its director as it investigates concerns about alleged...

Are global markets quietly steering toward an iceberg?

by Olivia Grace-Curran
December 16, 2025

For Australian wealth managers - whose portfolios are heavily exposed to global equities, infrastructure assets and cross-border capital flows -...

Australia breaks the mould in APAC real estate

by Olivia Grace-Curran
December 16, 2025

Australia’s resilient labour market and rising demand for digital-linked real estate have shaped PGIM’s 2026 outlook, despite regional softening. Australia...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Why U.S. middle market private credit is a powerful income solution for Australian institutional investors

In today’s investment landscape, middle market direct lending, a key segment of private credit, has emerged as an attractive option...

by Tim Warrick
December 2, 2025
Promoted Content

Is Your SMSF Missing Out on the Crypto Boom?

Digital assets are the fastest-growing investment in SMSFs. Swyftx's expert team helps you securely and compliantly add crypto to your...

by Swyftx
December 2, 2025
Promoted Content

Global dividends reach US$519 billion, what’s behind the rise?

Global dividends surged to a record US$518.7 billion in Q3 2025, up 6.2% year-on-year, with financials leading the way. The...

by Capital Group
November 18, 2025
Promoted Content

Why smaller can be smarter in private credit

Over the past 15 years, middle market direct lending has grown into one of the most dynamic areas of alternative...

by Tim Warrick, Managing Director of Principal Alternative Credit, Principal Asset Management
November 14, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Latest Podcast

Podcast

Relative Return Insider: RBA holds, Fed cuts and Santa’s set to rally

by Staff Writer
December 11, 2025
After more than two decades, InvestorDaily continues to be an institution that connects and influences Australia’s financial services sector. This influential and integrated media brand connects with leading financial services professionals within superannuation, funds management, financial planning and intermediary distribution through a range of channels, including digital, social, research, broadcast, webcast and events.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Markets
  • Appointments
  • Regulation
  • Super
  • Mergers & Acquisitions
  • Tech
  • Promoted Content
  • Analysis

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Markets
  • Regulation
  • Super
  • M&A
  • Tech
  • Appointments
  • Podcast
  • Webcasts
  • Promoted Content
  • Events
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited