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ETF Securities announces rebrand

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The Australian ETF provider has rebranded to Global X ETFs.

After being acquired by Mirae Asset and its subsidiary Global X earlier this year, ETF Securities Australia has announced that it has now rebranded to Global X ETFs.

The listed products offered by ETF Securities will be renamed as part of the rebrand; however, Mirae Asset and Global X said this will have no material impact on the structure of the funds.

According to the two firms, the international recognition of Global X, which has a network of over one million clients across 95 countries, was at the heart of the decision to rebrand.

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“Australia is a focus market for Mirae Asset and I'm delighted to see the business scale in the region,” said Mirae Asset Financial Group founder and global investment strategy officer, Park Hyeon-joo.

“Mirae Asset is extremely committed to its industry-leading ETF businesses and I'm proud to welcome ETF Securities to the Global X brand as it perfectly aligns with our dedication to the sector and to our investors.”

The acquisition of ETF Securities was announced in June and was said to have provided Mirae Asset and Global X with the opportunity to add instant scale to the Australian market.

Furthermore, ETF Securities' product line-up was described as complementary to the offerings provided by Mirae Asset and Global X to investors globally.

Since the acquisition, the ETF Securities team has been working with the teams at Mirae Asset and Global X to create synergies and to identify ways to accelerate the growth of the combined company in the Australian market by leveraging the global platform of the firms.

“The rebrand to Global X ETFs builds on a legacy for investors that's beyond ordinary via quality research; the deep balance sheet of our parent company, Mirae Asset; and a track record of innovative and investor driven product design, allowing us to create opportunities for our clients as we expand our offering,” said Global X ETFs CEO, Luis Berruga. 

“We are creating an Australian ETF powerhouse by joining Global X and ETF Securities.”

The combined company will use the Global X ETFs name and logo moving forward, and a new website has been launched for the Australian market.

As of June, the firm formerly known as ETF Securities Australia had $4.7 billion in assets under management (AUM), while Mirae Asset's ETF AUM was over $85 billion.

ETF Securities announces rebrand

The Australian ETF provider has rebranded to Global X ETFs.

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Jon Bragg

Jon Bragg

Jon Bragg is a journalist for Momentum Media's Investor Daily, nestegg and ifa. He enjoys writing about a wide variety of financial topics and issues and exploring the many implications they have on all aspects of life.

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