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Home News

Prime Financial implements JV strategy

Prime Financial Group has taken a staggered 20 per cent stake in a Melbourne-based accounting and advisory firm as part of its joint venture strategy.

by James Mitchell
March 6, 2014
in News
Reading Time: 1 min read
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The investment is part of Prime’s plan to increase the number of combined accounting and advisory investments incorporating wealth management, as reported by InvestorDaily on 2 December 2013.

Speaking to InvestorDaily, Prime Financial Group (PFG) managing director Simon Madder said PFG is currently undergoing due diligence that is expected to be completed within 30 days. 

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“The investment is a two-partner firm in Melbourne that turns over about $4 million and is keen to grow itself to $7.5 to $8 million in turnover,” Mr Madder said.

“We’ve purchased a 20 per cent equity stake in the business on the accounting front,” he said.

“It is a staggered investment starting with 10 per cent now, and 10 per cent in 18 months.

“As part of that deal, we have become their wealth management partner on a 50:50 equity structure.”

Mr Madder said the business meets PFGs profile as a solid client base and two partners that want to integrate that advice piece into their business.

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