Developments for wealth management business Specialist Investment Management (SIM) are well underway since its launch a year ago, its founder said.
"We look after investment for wealthy individuals and we've taken a very specific approach at looking at very high value securities, which quite often are not understood by the market," SIML founder and chief executive Peter Kennedy told InvestorDaily.
"The yields can be quite high, given the amount of risk that's attached to the investment."
Kennedy was previously the managing director of Next Financial, part of Wilson HTM Group.
He formed SIM in January 2011, which uses an individually managed account structure, suitable for individual investors and self-managed superannuation funds.
"One of the concepts behind the business is that we're really looking at where the market opportunities are at that point in time," he said.
"I suspect going forward the equity market is going to become a lot more interesting place to be invested in so what we will be doing is taking equities opportunities to clients."
Yesterday, SIM announced it had appointed SS&C Technologies' Global Wealth Platform to support its Australian wealth management business.
Kennedy said SIM has only a small number of clients at present and will look to launch a formal marketing campaign later in the year or early next year.
"It takes a long time to prove the concept and if you want to do any serious marketing, you've really got to be extremely focused on what you're marketing - the message has to be a lot sharper and that's something that we're working on now.
"We've got quite a few ideas on how we want the business to develop."
