BT Financial Group's Licensee Select business has hired Adam McGuren in the role of national manager.
McGuren was previously MLC head of new adviser development and also held senior roles in investment platforms, research, key accounts and business growth and succession.
In his new job, he has been tasked with focusing on Licensee Select expansion opportunities and the needs of practices.
Securitor and Licensee Select managing director Matt Englund told InvestorDaily that McGuren was well placed to assist with the strong growth opportunities for the group.
"We looked at the needs of the Licensee Select community and went out into the marketplace looking for somebody that had those skills and capability," Englund said.
"Adam will spend the first month or so re-engaging with our Licensee Select clients to really seek to understand not what the model requires today, but what the view is of our practices around the model as it articulates into the future."
Licensee Select was established in 2000 to provide business-to-business solutions for advice practices which are looking to, or currently run, their own Australian financial services licence. It services 76 licensees and 323 advisers across Australia.
Practices must redefine their value propositions and the types of clients they wanted to service, as it then led to how services were priced, Englund said.
"We've got a very clear view that businesses will need to be large, multi-disciplined and corporated or niche and specialised," he said.
"Equally, licensees, whether they are small, boutique financial planning firms or large licensees, need to be very clear about the value that they deliver to clients."
