Powered by MOMENTUM MEDIA
investor daily logo

AFA secures 25 per cent of Make a Plan funds

  •  
By Reporter
  •  
2 minute read

The AFA's financial planning awareness campaign is on track for the second half of the year.

The Association of Financial Advisers (AFA) remains on track to deliver its proposed financial advice advertising campaign, with the association securing 25 per cent of the required funds.

AFA Make a Plan campaign chairman Ron Lambert said the association still intended to begin its campaign in the second half of 2011.

"In the second half of the year we're going to begin our advertising campaign. We want to do radio, we want to do back of bus, we want to do billboards, so we need everyone's support," Lambert told attendees at the AFA partner briefing on Tuesday.

"We're just back from doing the roadshow around Australia with GenXt and we've already raised 25 per cent of the funds."

He said he and AFA chief executive Richard Klipin would be "knocking" on members' doors to have a serious discussion to get further involvement from the AFA membership.

"We want you to be part of our committee and we want this to absolutely shine for our industry," he said.

The AFA has committed itself to raise at least $500,000 of the $2.5 million required for advertising.

The association has created five categories of financial support for members: diamond - $10,000, platinum - $7000, gold - $5000, silver - $3000 and bronze - $1500.

Klipin announced the proposal for the campaign at the association's conference in October last year.