Bloomberg has integrated Twitter feeds into its financial platform, allowing Bloomberg Professional service subscribers to monitor real-time feeds in their investment workflows.
Subscribers can now monitor Twitter updates relative to financial markets via their investment workflows, Bloomberg stated.
The move follows the US Securities and Exchange Commission allowing companies to use social media for corporate disclosures.
"When important news is shared on Twitter, traders and investors need to be able to access it, and validate its importance in order to incorporate that information into their decision making process," said Jean-Paul Zammitt, head of sales and product development for the Bloomberg Professional service.
Bloomberg said the integration of social media content with users' existing investment workflow avoids the "disruption" triggered by monitoring separate systems for market information.
"It is extremely valuable to our business to be able to access this information on the Bloomberg Professional service in the same manner we use it for other market related applications and analytics," said Karl Braasch, fund manager and co-founder of Bristlecone Capital Partners.
Bloomberg classifies tweets by company, asset class, person and topic. Users can also create alerts for monitoring "unusual bursts" of social media activity related to a company.
The Bloomberg Professional service now funnels information from social media channels, corporate announcements and feeds from approximately 1,000 news organisations.
