The merger, which involves consolidation of products and services, is a response to customer appetite for the aligned services.
"By speaking to our customers about the potential change, we discovered there was a significant appetite for an alignment of Core Equity Services and Colonial Geared Investments under the one brand," CommSec Adviser Services executive general manager of equities and margin lending Stephen Karpin said.
"Some customers [reported] that it would drive them to do more business with us," he said.
The move will also enable the business to further integrate products and support clients whilst continuing to enhance the service offering.
CommSec Adviser Services also said the change also allows the company to combine information and logins for our trading, margin lending, cash, debt optimisation, portfolio administration and investment advice products into one site, making it easier for advisers to find what they're looking for faster.
"It allows us to offer strength, security and a reputation for reliability that we know our advisers and their clients are looking for," Mr Karpin said.
CommSec Adviser Services will remain independent from the CommSec service for direct investors to ensure that relationships between advisers and their clients are preserved.
