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Rubik presses on COIN initiatives

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By Samantha Hodge
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3 minute read

Rubik Financial Limited, the ASX-listed provider of wealth management software COIN, is pressing on with new initiatives in response to adviser demand.

Rubik managing director of Wealth, with immediate responsibility for COIN, Wayne Wilson, explained that scoped advice is driving the need for planners to prepare a plan for a client quickly and efficiently.

In response to this need Rubik is developing a roadmap for its COIN program, which it expects to sign off before Christmas.

"[Advisers want quicker technology] so they can do more advice because its taking them less time, [to] manage more clients but do it in a shorter period of time," Mr Wilson told InvestorDaily.

"That means technology providers have to take a different view," he said.

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Emerging themes in the market for planners to have the flexibility to access data not only through a traditional computer terminal but though ipads and smartphones, and also a trend towards data integration, has been a key driver in the software development.

"We're right in the last few weeks of re-writing the roadmap for development of COIN and it's these themes that are guiding us as to what we'll do first," Mr Wilson said.

"We'll prepare a draft of the roadmap and before we lock it down we'll take it to our clients and discuss it with them and make sure we've understood their needs correctly.

"At the moment we hope to put that roadmap out as a two-year roadmap and we'll basically adjust it on a six-monthly basis to make sure we're aligned and pushing in the same direction," he said.

Last week, Rubik announced the COIN has renewed its data provision contract with Morningstar Australasia Pty Limited for another 12 months.