DomaCom has announced the appointment of Ross Laidlaw as chief financial officer and chief operating officer to drive the company's business model forward.
The property investing platform provider has said Mr Laidlaw will be based in DomaCom's Sydney office as he works to expand the platform's market penetration.
"[DomaCom] will be a unique, necessary and highly sought after product in the Australian market. I look forward to using my business development skills to structure DomaCom and elevate the DomaCom name in the market," Mr Laidlaw said.
Mr Laidlaw joins DomaCom from a role at Swedbank Robur as head of Baltic and international sales.
He has also held positions at Skandia as chief executive and chief investment officer for Asia, Europe and Latin America.
"We are extremely pleased to have someone of Ross Laidlaw's experience join our team to help drive the Domacom business model forward," DomaCom chief executive Arthur Naoumidis said.
"He has a proven track record in developing greenfield financial services companies and is well known within the Australian financial planning community."
DomaCom was launched in May this year as a unique internet-based vehicle designed to facilitate more efficient investments in residential property.
In an industry first, DomaCom allowed individuals and structures such as self-managed superannuation funds (SMSFs) to employ the technique of fractional investing to the residential property market.
Mr Laidlaw's appointment comes just months after founder of CARM GPS, Matthew Lock, joined DomaCom as business systems general manager.
