TFS chief executive Phil Aris said following Count Financial subsidiary Countplus's acquisition of TFS, the group was excited to have reached a stage in its growth where it could create the national strategic and development manager role.
Aris said the primary objective was to drive differentiated value in TFS by implementing important initiatives, including the Count risk referral program and the rollout of its Xplan technology solution.
As part of the senior management team at TFS, Sripathy will liaise and work closely with advisers as these initiatives are rolled out.
TFS said the changing financial services world where consumers needed to feel confident that what they were paying for was quality advice, it would also be important for a dealer group to provide its member base with a highly differentiated service.
Sripathy brings to the firm over 16 years' experience in the financial services industry and was most recently with National Australia Bank's (NAB) financial planner banking division.
Her most recent role was state manager for financial planner banking in New South Wales and the Australian Capital Territory.
In this role, she was responsible for business development activities in the NSW and ACT financial planning markets and was also in charge of NAB's financial planner banking team in these regions.
