Managed Accounts to rebrand

Managed Accounts to rebrand

— 1 minute read

Managed Accounts Holding is rebranding to Xplore Wealth to reflect the company’s growth purpose and underline its offering. 

The new brand is still subject to shareholders’ approval but will be accompanied by a program to familiarise the market and clients on its integrated offering and competitiveness. 

Xplore Wealth chairman Peter Brook said the company was placed well for growth and had a renewed sense of purpose. 


“Our renewed focus is on offering advisers and their clients a world of investments within a diverse, but simple platform solution,” he said. 

Mr Brook said Xplore Wealth offered a platform to meet all business models and would soon launch both a superannuation and non-superannuation Wrap solution. 

“As business and industry challenges become more complex, we seek to offer our customers the opportunity to purpose-build the business solutions that best suit them and their clients, backed by access to a diversity of asset classes, transparent fees and competitive structures and an integrated platform solution,” said Mr Brook.

The new brand was a way to underpin a consolidation and simplification of the company’s market offering said Mr Brook. 

“Xplore Wealth will partner with its clients with agility, decisiveness and flexibility to deliver investment management solutions that fundamentally support their businesses and growth opportunities and their own clients’ needs and aspirations,” he said. 

The change is the latest in a series of acquisition, appointments and management changes for the group which has continued to grow its reach and returns. 



Managed Accounts to rebrand
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Eliot Hastie

Eliot Hastie

Eliot Hastie is a journalist at Momentum Media, writing primarily for its wealth and financial services platforms. 

Eliot joined the team in 2018 having previously written on Real Estate Business with Momentum Media as well.

Eliot graduated from the University of Westminster, UK with a Bachelor of Arts (Journalism).

You can email him on: [email protected]

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