Wilson HTM rebrands to 'Wilsons'

Killian Plastow
— 1 minute read

Financial services provider Wilson HTM has undergone a significant rebrand and changed its name to Wilsons, following an organisational restructure.

Wilsons chief executive Brad Gale said the company had “flourished” since the restructure, adding that this “validates the steps taken last year” when a consortium of Wilson HTM staff, alongside Craigs Investment Partners and Deutsche Bank, acquired the business from parent company Wilson Investment Group.

“We knew by changing the model to enable staff ownership we would achieve superior outcomes for our clients and this would naturally flow on to business performance,” he said.


This sentiment was reflected by Wilsons chair Frank Aldridge, who said the business has “exceeded financial performance and profitability expectations” in the past 12 months, and adding that this is "crucial" to the company’s ongoing growth and profitability.

“The success over the last 12 months is crucial as it allows for continued investment in the business for future growth to enhance our client service offering and increase our presence in the Australian market,” he said.

The company said the rebrand from Wilson HTM to Wilsons was to “better reflect the business proposition” and coincides with a new website and client portal. Mr Gale said this was the last act in the restructure, which saw the business make 14 senior hires over the previous 12 months.

“We are proud of what we have been able to achieve over the last year and the re-brand is the final step in communicating our new market approach, who we are, and the value we generate for our clients," he said.

"This re-brand is the culmination of the team’s vision since the restructure journey began almost two years ago and we are excited about what the future holds."

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Wilson HTM rebrands to 'Wilsons'
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