X
  • About
  • Advertise
  • Contact
  • Events
Subscribe to our Newsletter
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
No Results
View All Results
Home News Mergers & Acquisitions

Countplus CEO mulls rebrand

Countplus boss Phil Aris is contemplating rebranding the company as part of a plan to list two new entities on the ASX.

by Tim Stewart
June 26, 2015
in Mergers & Acquisitions, News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Speaking to InvestorDaily, Mr Aris said the firm will use funds generated from equity buybacks to list recently formed entities Blue789 and Advice389 on the ASX.

Blue789 is looking to buy up accounting firms with annual turnovers around $10 million, while Advice389 will do the same for financial planning firms in the $3 million region, Mr Aris said.

X

The creation of the two new entities is part of a broader strategy at Countplus to encourage the existing 20 member firms to buy back at least 40 per cent of their equity.

“We would expect in the first quarter of 2015/2016 that three of our larger firms will buy back 40 per cent of their equity.

“Part of the money that we get back from that we will be investing in Blue789 and Advice389,” Mr Aris said.

The plan is to list those two entities, providing member firms with some readily tradeable shares in their businesses, he said.

“[Member firms] like the idea of getting an uplift in a market listing and it also gives them liquidity for their shares.

“Eventually Countplus will be a business that owns accounting practices, but not 100 per cent,” he said.

Both Blue789 and Advice389 are branded with a green ‘swoosh’ beneath them, and the plan is to do the same thing for the Countplus brand.

“It’s green because it’s about grass roots. We’re about investing in businesses that are leaders in their community, but they’re grass-roots businesses,” he said.

While any changes are subject to shareholder approval at the AGM in November, the intention of the Countplus board is to change the name of the company to CUP Group (reflecting the firm’s ASX ticker).

Related Posts

Janus Henderson to go private following US$7.4bn acquisition

by Laura Dew
December 23, 2025

Global asset manager Janus Henderson has been acquired by Trian Fund Management and General Catalyst in a US$7.4 billion deal....

Australian Super targets $1trn within a decade

by Adrian Suljanovic
December 22, 2025

Australia’s largest superannuation fund has announced it is targeting $1 trillion in assets by 2035, up from its current size...

The biggest people moves of Q4

by Olivia Grace-Curran
December 22, 2025

InvestorDaily collates the biggest hires and exits in the financial service space from the final three months of 2025. Movements...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Why U.S. middle market private credit is a powerful income solution for Australian institutional investors

In today’s investment landscape, middle market direct lending, a key segment of private credit, has emerged as an attractive option...

by Tim Warrick
December 2, 2025
Promoted Content

Is Your SMSF Missing Out on the Crypto Boom?

Digital assets are the fastest-growing investment in SMSFs. Swyftx's expert team helps you securely and compliantly add crypto to your...

by Swyftx
December 2, 2025
Promoted Content

Global dividends reach US$519 billion, what’s behind the rise?

Global dividends surged to a record US$518.7 billion in Q3 2025, up 6.2% year-on-year, with financials leading the way. The...

by Capital Group
November 18, 2025
Promoted Content

Why smaller can be smarter in private credit

Over the past 15 years, middle market direct lending has grown into one of the most dynamic areas of alternative...

by Tim Warrick, Managing Director of Principal Alternative Credit, Principal Asset Management
November 14, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Latest Podcast

Podcast

Relative Return Insider: MYEFO, US data and a 2025 wrap up

by Staff Writer
December 18, 2025
After more than two decades, InvestorDaily continues to be an institution that connects and influences Australia’s financial services sector. This influential and integrated media brand connects with leading financial services professionals within superannuation, funds management, financial planning and intermediary distribution through a range of channels, including digital, social, research, broadcast, webcast and events.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Markets
  • Appointments
  • Regulation
  • Super
  • Mergers & Acquisitions
  • Tech
  • Promoted Content
  • Analysis

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Markets
  • Regulation
  • Super
  • M&A
  • Tech
  • Appointments
  • Podcast
  • Webcasts
  • Promoted Content
  • Events
  • About
  • Advertise
  • Contact Us

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited