NAB will launch a banking and advice recruitment drive as part of a new strategy aimed at big spenders.
NAB will recruit 50 new bankers and advisers in order to provide high-net-wealth clients with a single point of access for their financial needs – including wealth creation, business growth, retirement needs, and philanthropy – as it attempts to “align its ambitions with the growth opportunities of its customers”.
“We have an ambition to grow our market-leading business bank by helping our customers grow, and our offering for [high-net-worth] clients is a core part of our strategy,” said JBWere CEO and leader for NAB Private Justin Greiner. “We understand that our clients are looking for access to a broader suite of advice and investment solutions.
“We are investing to provide even more support for clients, bringing together specialists across lending, financial advice, family advisory and philanthropy.”
JBWere, NAB Private and self-directed wealth are now under the leadership of Mr Greiner, and that team is being tasked with creating a “seamless” private wealth offering founded on “deep relationships and expertise” to its high-net-wealth clients.
“We are looking to recruit bankers and advisers that have a deep understanding of private wealth and a strong sense of ‘client first’ – which is the ethos at the heart of the JBWere culture helping [us serve] families and organisations for 180 years.”
The new bankers will also be part of NAB’s new accredited banking career pathway, which will see all 34,000 of NAB’s employees go through a financial education program that goes “beyond industry standards” in partnership with FINSIA.
“We want the very best bankers in Australia, and globally, to be at NAB,” CEO Ross McEwan said at the launch of the initiative. “That’s how we will serve our customers well… By lifting the quality of service we provide and setting clearer, more consistent expectations of conduct, NAB will raise the bar for professionalism within the financial services industry.”