AIA in top 20 companies leading strategic transformation

By Lachlan Maddock
 — 1 minute read

Life insurer AIA has been named one of only 20 companies to have achieved the highest impact business transformations over the last decade.

In a report by strategic consultancy firm Innosight, AIA was recognised for moving from a traditional health insurance provider to a “collaborator with consumers” by introducing its AIA Vitality program. 

Innosight screened a number of the world’s largest companies, taken from the S&P 500 and the Forbes Global 2000.


Only 57 companies were selected as making substantial progress toward transformation, with AIA coming in at number 18 in the top 20. 

AIA was identified alongside companies like Netflix, Amazon, Microsoft and Alibaba. Also included in the list were Chinese tech giant Tencent, Cisco, and Dell. 

“To be part of AIA and included in this list of well known, leading global brands is proof of our commitment to transformation,” said Damien Mu, CEO and managing director of AIA Australia and New Zealand. 

“When we introduced AIA Vitality into Australia five years ago and then earlier this year in New Zealand, we wanted to transform the role we play in our customers’ lives and in society, and deliver on our purpose of making a difference in peoples’ lives.”

Innosight’s report was published in the Harvard Business Review.


AIA in top 20 companies leading strategic transformation
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