Industry funds top consumer preference

 — 1 minute read

Industry superannuation funds have managed to increase their lead in customer satisfaction over retail funds in the last 12 months, according to new data from Roy Morgan.

The market researcher’s report Satisfaction with Financial Performance of Superannuation in Australia found that the industry faction scored 62.5 per cent during the six months leading up to May, while retail funds averaged at 56.6 per cent.

The 6 percentage point gap in satisfaction is up from a difference of 1.8 percentage points 12 months prior. Additionally, 10 of the top 12 performing funds were industry funds.


Unisuper was reported to be the top performer in the sector with 70.9 per cent customer satisfaction, followed by Tasplan with 69.9 per cent.

The only two retail funds that were seen to rise to the top were Macquarie with 66.6 per cent customer satisfaction and Mercer with 64.3 per cent. Sunsuper was at the bottom of the top range at 58.2 per cent.

“As superannuation is a very long-term process, it is very likely that over a number of decades there will be the potential for a large number of ranking changes,” Norman Morris, industry communications director, said.

“This will present a major challenge for funds to remain in top position over such a long period.”

Roy Morgan noted the lowest satisfaction for major super funds beyond the 12 best performers were AMP (49.3 per cent), ASGARD (50.9 per cent) and BT (52.2 per cent).

The largest improvements in satisfaction reported among the top 12 over the last year were from Mercer (increasing 8.9 per cent), Macquarie (up 3.5 per cent) and First State Super (up 3.1 percentage points).

The fund showing the largest decline was Catholic Super, which was down 10.9 percentage points. 


Industry funds top consumer preference
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Sarah Simpkins

Sarah Simpkins

Sarah Simpkins is a journalist at Momentum Media, reporting primarily on banking, financial services and wealth. 

Prior to joining the team in 2018, Sarah worked in trade media and produced stories for a current affairs program on community radio. 

You can contact her on [email protected].


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