Alleron rebrands for new retail direction

 — 1 minute read

Alleron Investment Management has relaunched as Australian Eagle Asset Management, looking to gain a stake in retail and differentiating from its past as an exclusive wholesale and institutional operation.

The fund manager specialising in Australian equities said the name change also reflects that it has completed its ownership transfer to its staff.

“As Alleron, we worked exclusively in the institutional space but now feel that we have the track record and team to also offer ourselves to the retail sector,” Barry Littler, chief executive, Australian Eagle said.


“The name Australian Eagle captures something essential about our approach and philosophy of taking a panoramic view before swooping on an opportunity.”

Mr Littler added the company is targeting retail interest with its Australian Eagle Long Short Fund which can accept smaller contributions.

“More advisers wanted access to our proven track record for their SMSF clients and individual investors who want diversification from traditional Australian equities,” Mr Littler said.

“We think this will translate into 50-70 per cent of inflows coming from retail investors over the next year or so.”


Alleron rebrands for new retail direction
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Sarah Simpkins

Sarah Simpkins

Sarah Simpkins is a journalist at Momentum Media, reporting primarily on banking, financial services and wealth. 

Prior to joining the team in 2018, Sarah worked in trade media and produced stories for a current affairs program on community radio. 

You can contact her on [email protected].


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