In a statement, Natixis Investment Managers (IM) said the name change, which will come into effect on 3 April, was implemented in order to reflect “a process of aligning its brands”.
Natixis, now Ostrum Asset Management, is a European fund manager headquartered in Paris with 324.5 billion Euros of assets under management for institutional, individual and distributor clients, according to the statement.
The word 'ostrum' is Latin for 'purple-coloured', drawing connections with parent companies Natixis IM and Groupe BPCE.
Commenting on the rebranding, Natixis IM chief executive Jean Raby noted that Ostrum Asset Management was the firm's largest affiliate.
“Its distinct brand name re-affirms its key role in Natixis Investment Managers’ multi-affiliate structure,” Ms Raby said.
“Ostrum Asset Management’s leading active investment solutions are an integral part of our Active Thinking approach, helping clients to build portfolios to meet their long-term goals.”
The asset manager will double down on its fixed income, equity and insurance investment capabilities as well as implementing alternate solutions.
Natixis IM’ global distribution platform will help drive further growth for Ostrum Asset Management.
