The new online portal, which will be offered by both CommSec Adviser Services and Colonial First State, aims to automate and reduce administration and reporting requirements and provide advisers access to listed securities, cash, managed funds and term deposits.
CommSec Adviser Services general manager Eric Blewitt said the new “portfolio service” would provide better service for clients.
“Aimed at advisers who have high-net-worth clients with direct share ownership, the service’s flexible à la carte model allows advisers to tailor the product set for each individual client,” Mr Blewitt said.
He said the portfolio service would appeal to advisers whose clients desired more control over their investments, such as those with self-managed super funds.
“We believe there is nothing like this available for advisers that offers such an extensive range of product and investment options, supported by such a powerful suite of platform-like administration and reporting tools,” Mr Blewitt said.
“Client, adviser and dealer group level reporting, model portfolio management, online corporate actions and IPOs, tax optimisation tools and third-party data feeds sit across all the products in the service, serving to drive efficiency and control for advisers.”
Colonial First State products and investments general manager Peter Chun said the new portfolio service would complement CFS’ other platforms, FirstChoice and FirstWrap.
“CFS is pleased to bring a solution to market which combines our strengths with those of CommSec Adviser Services,” Mr Chun said.
“Portfolio service not only addresses the diverse needs of our advisers, but also delivers them efficiency and a great customer experience.”
