Australian ETF provider Market Vectors will be rebranded VanEck Vectors ETFs as the US parent company moves to unite its global brands.
Market Vectors will be rebranded VanEck Vectors ETFs from 1 May 2016, adopting the name of the global parent VanEck, according to a statement by the global ETF provider.
"The move is part of a global initiative to bring all its businesses and investment offerings under a single 'VanEck' brand," said the statement.
Van Eck managing director Arian Neiron said there would be no disruption to the Australian business, with the change "more about global alignment".
"In Australia, our Market Vectors ETFs brand is well known for its range of innovative investment exposures. The new branding, taking effect 1 May 2016, will result in Market Vectors ETFs being known as VanEck Vectors ETFs," Mr Neiron said.
"With this new branding we are emphasising the fact that VanEck is continually exploring and offering innovative ways to create wealth. A unified brand enhances the firm’s solid foundation," he said.