Morningstar launches direct shares tool

By Linda Santacruz
 — 1 minute read

Morningstar has launched a new tool aimed at financial planners and stock brokers for managing client direct share portfolios.

The Morningstar subsidiary and research provider has rolled out the Preferred Stock List tool, which allows advisers and brokers to select from three pre-set lists that leverage a variety of Morningstar’s equity research datapoints, the company said in a statement.

Morningstar Australia head of adviser solutions Andrew Whelan said: “The tool enables them to use all our proprietary equity research datapoints effectively and with confidence, rather than relying simply on a buy or sell rating.


“Using the Preferred Stock List will also help ensure that stock selection and portfolio construction are based on an independent, globally vetted research process, helping to satisfy compliance requirements and contribute to better outcomes for investors.”

The tool leverages information from Morningstar’s proprietary Analyst Recommendation, Economic MoatTM, Moat Trend, Fair Value Uncertainty, and Stewardship ratings, the statement said.

Further, it accommodates the varying quality and risk requirements of investors and allows advisers and brokers to select from different combinations of ratings (from least to most restrictive), and get access to comprehensive research, data, and profiles on the individual companies, according to Morningstar.

The Preferred Stock List tool is housed in Morningstar Adviser Research CentreTM – the firm’s web-based research solution for financial planning dealer groups, advisers, and brokers, the statement said.


Morningstar launches direct shares tool
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