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Equip strengthens leadership team with new head of product

By Jessica Penny
3 minute read

The appointment follows the fund’s recently announced brand transformation.

Equip Super has announced the appointment of Anthony Angelucci as head of product to help drive the fund’s product strategy and roadmap.

Mr Angelucci brings more than 20 years of product development, strategic planning, and commercial management experience to the role. Throughout his career, he has worked with prominent financial services organisations, including AXA, AMP, Industry Fund Services, and KPMG.

Prior to joining Equip, he was employed at Hub24 as general manager, product development.


Before this, Mr Angelucci spent seven years at Mercer, most recently as head of product, strategy, and member experience at Mercer Super, the company’s Master Trust offering.

He also held the position of head of strategy, planning, and delivery for Mercer Financial Services, leading the team responsible for strategy development, planning, project governance, and execution.

According to Equip, Mr Angelucci will be reporting to chief member officer Alexis Harrison.

Commenting on the appointment, Ms Harrison said Equip is “thrilled” to welcome Mr Angelucci to the product team.

“His knowledge will greatly strengthen our capability and enhance our offering, ensuring we provide the best possible outcomes for our members,” Ms Harrison said.

“Anthony’s experience leading cross-functional teams across superannuation, wealth management, insurance, and financial planning has provided him with valuable insights, which will benefit our team and ultimately our members and employers. His achievements showcase his exceptional capabilities, including leading teams through periods of significant change.”

Mr Angelucci’s hire follows the launch of Equip Super’s refreshed brand, which saw the fund consolidate and enhance its offer to members and positions the fund for further growth.

Consolidating memberships, operations, and investments under the Equip Super brand marks the unification of Equip and Catholic Super into one “member-focused” fund, according to Equip.

At the time, Equip chief executive officer Scott Cameron said that while there are benefits to scale, the fund is not pursuing “growth for growth’s sake”.

“We aspire to be a different type of fund – one that’s big enough to matter, but small enough to care – always valuing our connection and commitment to our members, employers, and the communities in which they live and work,” Mr Cameron explained.

“With our new brand platform, we are doubling down on our member service experience. Our goal is to equip our members with knowledge and confidence, through both one-to-one interactions with financial planners and a brand-new suite of online educational tools.”