Digital provider appoints new senior adviser

 — 1 minute read

Ignition has announced the appointment of a new adviser who will start this month.

Andrew Baker

The digital advice provider confirmed on Tuesday that Andrew Baker will join the company in a newly created role where he will provide assistance and guidance to senior management and its board for the Asia-Pacific region.

With over 30 years’ experience in the financial services industry, Mr Baker has held a number of roles throughout Australia and Europe, including founding industry consulting firm Tria Investment Partners in 2004.


More recently, Mr Baker has worked at NMG Consulting in London and as AustralianSuper’s head of proposition, product and strategy.

“Andrew has deep expertise and knowledge of the financial services industry, particularly in product strategy, investments, policy and governance, and the insights he can provide will be extremely useful to Ignition’s leadership team and board,” Ignition Asia-Pacific CEO Craig Keary said.

“His experience spans both the private sector and not-for-profit organisations and includes fast-growth startups through to major institutions, which will stand Ignition in good stead as part of our long-term growth strategy.”

Mr Baker added that he is looking forward to bringing Ignition’s digital advice technology to institutions around the region.

“To complete their core mission for members, superannuation and pension funds need to complement quality products and investment outcomes with advice and assistance that is low cost, robust, scalable and compliant. Without this, many years of contributions and investment returns can be quickly dissipated via bad decisions,” Mr Baker said.

“Ignition’s superannuation and retirement journeys allow the mission of super and pension funds to be completed, and members’ best possible retirement realised.”


Digital provider appoints new senior adviser
Andrew Baker
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