Theresa McLaughlin will lead the global investment firm’s marketing efforts.
T. Rowe Price Group has announced the appointment of Theresa McLaughlin as its new head of global marketing.
Ms McLaughlin joins the firm from State Street Corporation, where she served as executive vice-president and global chief marketing officer. She previously held senior marketing roles during her eight-year tenure at TD Bank Group and 18 years at Citizens Financial Group, a division of Royal Bank of Scotland.
The firm said Ms McLaughlin’s responsibilities would include marketing campaign development, brand strategy and management, digital solutions and client experiences, and investment and product content, as well as chairing its marketing leadership team.
“Marketing is a key strategic asset for our business as we advance our efforts to globalise and diversify our client base and help our clients achieve their long-term financial goals,” said Robert Higginbotham, head of global distribution at T. Rowe Price.
“Theresa has a proven track record of building brands and leading high-performing marketing teams. We look forward to benefiting from her strategic marketing expertise.”
Ms McLaughlin is the recipient of a number of awards including a Bronze Cannes Lion from the Cannes Lions Festival of Creativity, an Emmy Award and two Effie awards. She was also named as one of the ‘25 Women to Watch’ by American Banker magazine.
“T. Rowe Price has one of the broadest distribution franchises in global asset management and continues to invest heavily to further its progress across key markets and client segments,” Ms McLaughlin said following the announcement of her appointment.
“As someone with a passion for the customer, I am excited to be joining the firm and leading a seasoned team of marketers focused on delivering for clients while pursuing strong, sustainable and diversified growth.”
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