IOOF appoints chiefs in advice restructure

— 1 minute read

IOOF has named two new chief executives to lead the organisation’s reshuffled aligned advice businesses, as it has initiated the next phase of the segment’s transformation.

Helen Blackford

As part of the group’s Advice 2.0 overhaul, IOOF’s self-employed aligned adviser brands have been reorganised into two core groups, each with a new chief.

Millennium3 chief executive Helen Blackford will head IOOF’s integrated advice businesses, which specialised in third-party services such as accounting, insurance brokers or external AFSLs. The integrated group houses Lonsdale, Millennium3 and IOOF Alliances. 


Meanwhile RI Advice CEO Peter Ornsby will be chief of the second group centred around holistic advice, holding RI Advice and Consultum Financial Advisers. 

CEOs Terry Dillon and Nathan Stanton will continue to lead Shadforth Financial Group and Bridges respectively.

Bridges has been converted to a fully salaried network, with a focus on scaled partner institutions (credit unions and customer-owned banks).

Meanwhile the FSP brand in addition to the Executive Wealth Management and Actuate licences has been shuttered.

As IOOF released its full-year results on Monday, it also indicated it had acquired Wealth Central, a proprietary advice and client engagement technology platform. 

IOOF CEO Renato Mota said the Advice 2.0 initiative is the group’s “strategic response” to the fluctuating advice industry. 

“In this new era, Advice 2.0 will deliver a [step change] in the quality and affordability of advice and construct a sustainable long-term advice model,” Mr Mota said.

“The acquisition of Wealth Central is an important piece in the Advice 2.0 puzzle to achieve this. This is differentiating technology that IOOF now owns exclusively, for the benefit of our adviser network. 

“It will significantly improve and streamline the client experience, meaning less time is spent collecting data and more time is spent on creating a plan to help the client achieve their financial goals. It also reinforces our commitment to continue to innovate in the space and build new advice delivery methods.”

He added the COVID crisis has reinforced the importance of creating an accessible environment allowing Australians to gain quality advice.

Chief advice officer Darren Whereat commented the advice restructure will ensure AFSL sustainability. 

“The AFSL landscape is changing,” Mr Whereat said. 

“We have continued to adapt and invest so that we are well positioned to deliver compelling propositions to advisers within the employed, self-employed and self-licensed segments, as we support them to create greater efficiencies and more sustainable business models.”


IOOF appoints chiefs in advice restructure
Helen Blackford
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Sarah Simpkins

Sarah Simpkins

Sarah Simpkins is a journalist at Momentum Media, reporting primarily on banking, financial services and wealth. 

Prior to joining the team in 2018, Sarah worked in trade media and produced stories for a current affairs program on community radio. 

You can contact her on [email protected].

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