SuperFriend strengthens executive team

— 1 minute read

SuperFriend has appointed five new general managers across Sydney and Melbourne to strengthen its executive leadership team.

Sandy MacLeod

The workplace wellbeing partner of the super industry has announced the appointments as part of its wider expansion plans. 

Externally, Sandy MacLeod has been appointed GM of insurance solutions in Sydney and Keir Paterson as GM of superannuation and workplace solutions, Glenn Cassidy as GM people technology and enablement and Dina Goebel as GM innovative solutions all in Melbourne. 


Internally former head of marketing and communications Danielle Clarke has been promoted to GM impact, communications and insights to elevate the group's research program and marketing function. 

The changes come as some of SuperFriends key partners have expressed the need for greater mental health and wellbeing support in the wake of protracted industry challenges and reviews. 

Chief executive of SuperFriend Margo Lydon said with the expanded team they would be able to reach a greater number of Australian workplaces. 

“The new executive team will help us further support Australian employers to improve mental health and wellbeing of their workers through more evidence-informed solutions, delivered in innovative ways, to suit changing work patterns and emerging needs. We are delighted to welcome such a talented and diverse group of leaders to the team.”

The group has also hired Tambelin Boykin to join the Sydney office as partner communications manager and will be responsible for executing strategic communications and stakeholder engagement programs.


SuperFriend strengthens executive team
Sandy MacLeod
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Eliot Hastie

Eliot Hastie

Eliot Hastie is a journalist at Momentum Media, writing primarily for its wealth and financial services platforms. 

Eliot joined the team in 2018 having previously written on Real Estate Business with Momentum Media as well.

Eliot graduated from the University of Westminster, UK with a Bachelor of Arts (Journalism).

You can email him on: [email protected]

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