Michael Gershkov joins Lifespan from InterPrac Financial Planning, where he was national practice manager for six years, according to a statement.
Prior to that, he was network development manager at Capstone Financial Planning.
Lifespan chief executive Eugene Ardino said Mr Gershkov’s broad experience in practice management would be invaluable at this pivotal time for the advice industry.
“In this time of industry flux, having a practice manager of the calibre of Michael is critical for helping our adviser network to not only make the transition to a new age of financial planning, but to actually be in a position to prosper. The management team at Lifespan is very excited to have him on board,” Mr Ardino said.
Mr Gershkov said he was delighted to be working with Mr Ardino and the Lifespan leadership team.
“We have a shared desire to work closely with Lifespan’s network of more than 180 advisers in these challenging times to support them through mutual understanding and solutions to achieve growth,” Mr Gershkov said.
“Lifespan has been built by a family who knows what advice delivery is all about. It has developed a network of advisers who operate with integrity and have client interests front of mind.
“This is why Lifespan is the perfect place for me to make a difference, with my passion for practice management, knowledge of the advice industry and experience in creating and maintaining long-lasting relationships.”
Mr Gershkov was a finalist for the 2018 ifa Excellence Awards in the Practice Manager of the Year and Dealer Group Executive of the Year categories.
