Integrity Life grows retail offering

— 1 minute read

Integrity has announced the appointments of two new executives who will help grow the Integrity team and assist in the launch of the group’s retail product in 2019.

Julie James

Julie James joins the life insurer as regional manager retail while Cornell Hoffman joins as head of finance for the company. 

Ms James has over 30 years’ experience, which included eleven years at Zurich and for the past twelve years as state chair for the AFA NSW committee. 


Ms James said she was thrilled to join a team that she respected and looked forward to meeting the challenges of the future. 

“What really resonates with me is the idea that Integrity has been established with the goal of bringing integrity back to products, to services and to client-relationships. 

“I’m excited to have this opportunity to meet the growing appetite of advisers and end-customers alike for a next-generation product.”

Mr Hoffman joins as head of finance, bringing with him two decades of experience, most recently at TAL where he was head of change finance. 

Integrity’s managing director Chris Powell welcomed the pair and said they would add immense value to the company. 

“Ms James brings extensive sector knowledge and adviser relationships to the newly-created role of Regional Manager, and will work with advisers in three states, to help them deliver customised life insurance solutions, suitable for all Australians.

“Cornell brings strong technical skills and a deep understanding of the life insurance sector, including the design and implementation of insurance systems. Importantly, both Julie and Cornell share our commitment to transparency, simplicity and innovation in life insurance.” 

Integrity is set to launch its retail product early next year and Mr Powell said the new hires were key assets in that launch. 

“Importantly, alongside exceptional knowledge of life insurance and very strong adviser relationships, our newest team members share the desire to provide life insurance that sets the benchmark for the industry,” he said.



Integrity Life grows retail offering
Julie James
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Eliot Hastie

Eliot Hastie

Eliot Hastie is a journalist at Momentum Media, writing primarily for its wealth and financial services platforms. 

Eliot joined the team in 2018 having previously written on Real Estate Business with Momentum Media as well.

Eliot graduated from the University of Westminster, UK with a Bachelor of Arts (Journalism).

You can email him on: [email protected]

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