SuperConcepts appoints IBM exec to board

— 1 minute read

After the chief executive of SuperIQ departed the SuperConcepts board in May, a new director has been appointed to the board.

Amanda Johnston-Pell

IBM Australia and New Zealand chief marketing officer and chief of startups Amanda Johnston-Pell has joined SuperConcepts as a board director.

Ms Pell’s appointment comes three months after SuperIQ chief executive Andrew Bloore’s departure from the board.


Ms Pell is also a director on the IBM Australia and New Zealand board and has more than 20 years of experience working as a senior executive in Fortune 500 companies in the US and Asia-Pacific.

As a co-founder and co-chief executive of a New York-based social media and big data startup, SuperConcepts said Ms Pell is passionate about using early stage technology to bring about significant transformational change.

SuperConcepts chief executive Natasha Fenech said Ms Pell’s appointment adds “considerable strength and capacity to our board”.

“Her entrepreneurial credentials and extensive track record in helping businesses transform are invaluable,” said Ms Fenech.

Mr Bloore, who made the decision to retire from the board in May this year, was the former chief executive of major SMSF administrator SuperIQ. AMP acquired SuperIQ in November 2015 when AMP increased its stake in the company to 100 per cent.


SuperConcepts appoints IBM exec to board
Amanda Johnston-Pell
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