Robbie Campo, former Industry Super Australia deputy chief executive who oversaw the lobby group's 'Compare the Pair' campaign, has joined Cbus as a group executive.
Ms Campo has been appointed to industry super fund Cbus in the new role of group executive for brand, advocacy, marketing and product.
Cbus chief executive David Atkin said Ms Campo brings an "impressive set of skill and experience" to the industry fund.
"Robbie comes to the fund after almost two decades working in industry superannuation and has extensive experience working within complex regulatory, political, stakeholder and commercial environments," Mr Atkin said.
Ms Campo has had a long-term involvement in a joint industry fund marketing campaign, including the long-running 'Compare the Pair' campaign that pits industry fund performance against retail funds.
"I’m very excited to be joining Cbus, a fund which has successfully navigated extraordinary growth in size and sophistication while remaining true to its founding vision of improving retirement outcomes for its members," Ms Campo said.
"I look forward to being part of Cbus' next stage, building on its strong brand and sustained high levels of member satisfaction and loyalty, to leverage the Cbus voice, innovate product offerings, continue to grow the fund and secure members’ best interests in the public policy arena."
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