Ms Wroth joins Mine Wealth + Wellbeing (Mine) as an independent director after a 28-year career in financial services at Citi, NAB and Macquarie Bank.
Most recently, Ms Wroth was the head of Citi's retail banking and wealth management business.
Ms Herlihy makes the move to Mine Wealth+Wellbeing from PayPal, where she is currently the marketing director.
Prior to her role at PayPal, Ms Herlihy held senior leadership and marketing roles at Westpac, BT Financial Group and Reuters London.
Commenting on the appointments, Mine chair Grahame Kelly said, "We understand that in order to engage with members in more meaningful ways, we need to significantly increase our focus on technology and innovation, while delivering benefits which align to members’ life stage goals.
"Both Deirdre and Elaine have extensive backgrounds in these key areas, demonstrate a real passion for better member outcomes and will add an enormous amount of value to the board, staff and members of Mine.
"Further diversification of the skill of our board members will complement the progress we have made as an organisation over the past year. The diversity and depth of these appointments will further support our purpose of delivering an exceptional retirement for our valued existing and future members."
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