Industry fund LGsuper has created the new position of chief digital officer to oversee the fund’s IT and marketing divisions.
Brett Barber has been appointed into the newly created role of chief digital officer at LGsuper.
Mr Barber has 20 years of combined IT, marketing and business development experience and has worked at AMP, SingTel Optus and Suncorp-Metway.
LG super chief executive David Todd said the new appointment is part of the fund's "ongoing strategic digital transformation".
"Technology will play an increasing role in the ever-changing superannuation landscape by driving operational efficiencies and member engagement," he said.
"In creating this role, we are also cognisant of how IT and marketing functions can work more closely together to achieve these goals.
"Apart from streamlining our current digital platforms, Brett will also play a crucial role in identifying new technology-driven products and services that will deliver value to our members," Mr Todd said.
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