Centric Wealth (Centric) has agreed to merger terms with Sydney-based private client advisory business Halliday Financial Group (Halliday).
The agreement with Halliday, owned primarily by employees and directors, comes after an 18 month negotiation process.
"With both groups focusing on the high net worth market, the merger is a good strategic fit," Centric Wealth joint chief executive officer Michael Pillemer said.
Halliday's 30 employees will join Centric staff in the Sydney office.
Halliday chief executive John Hart and director Harvi Chugh will take roles in the combined group.
The merger increases Centric's assets under advice by approximately $500 million to $4.5 billion, and the number of financial planners in the firm to 36.
