Industry fund Equipsuper will re-badge its existing corporate super product, aimed at small and medium sized (SMEs) businesses with more than 10 employees.
"Equipsuper will now be able to offer a standard off the shelf product for accumulation funds in the corporate super market," Equipsuper's Geoff Brooks said.
The new product called Equipexpress will allow smaller businesses to get automatic insurance.
SME businesses will also have access to the fund's new diversified growth and balance options which Equipsuper launched last year in August.
Equipsuper now has $4 billion in funds under management. Corporate super funds that have outsourced their business to Equipsuper include the $100 million Mayne Group fund, the $40 million L Gas fund and smaller corporate funds, Nutrimetics and Tupperware.
"The success in the corporate outsourcing market and strong investment performance, particularly of the equity and property markets over the past three years, had been the primary drivers for the fund's continued growth," Equipsuper chief executive Robin Burns said.