REB judge

Daniel Brammall

President
Profession of Independent Financial Advisers

  • Founder and President, Profession of Independent Financial Advisers Limited
  • Responsible Manager and Director, Independent Financial Advisers Australia Pty Ltd, AFSL 464629

Daniel’s career in financial services began in 1992 as a life insurance salesman for National Mutual Life. Shortly afterward he qualified as a financial planner and opened The Wealth Advisory Centre in his home town of Canberra. He earned, in 1999, the FPA designation ‘Certified Financial Planner’ and the following year obtained his Security Dealers Licence, Brammall Financial Pty Ltd. The small firm quickly grew to 15 staff, including six financial advisers.

Over time, though, the firm’s close relationship to product providers and reliance on commissions left Daniel feeling more like a salesperson masquerading as an adviser. And so, in 2007, he closed Brammall Financial to restart his career in financial planning, but this time as an independent; shortly afterwards the partnership Brocktons Independent Advisory was born.

It soon because clear that there were almost no other genuinely independent financial advisers in Australia and so Daniel co-founded the Independent Financial Advisers’ Association of Australia with the mission of building a community of advisers who practise the Gold Standard of IndependenceTM. Some ten years later, in early 2019, the Association became the Profession of Independent Financial Advisers.