The companies said the partnership would bring together their core services to provide eligible, sophisticated investors with a full spectrum of investment services, from advice through to investment sourcing.
Blu Horseshoe’s CEO, Antony Tolfts, said: “We’re excited to be entering into this partnership with Equity Story Group and to provide our clients as well as theirs with an enhanced ability to access and assess a broader set of investment opportunities.
“There are clear synergies between the two businesses both in terms of the products and services we offer as well as our ethos of providing investors with greater transparency and a fair go. We very much look forward to bringing this powerful combination to investors and that they’ll benefit greatly from what, in partnership, we have to offer.”
Speaking ahead of the ifa Future Forum 2022 earlier in November, Mr Tolfts said that there is significant potential in the secondary market due to its scale and popularity with issuers as a means for raising capital.
“The secondary market is hidden in plain sight,” Mr Tolfts told ifa.
“To access those deals, you need to have a pre-verified account with the right broker. And each of those deals is split between 196 lead managers. Opening an account is just an admin process, but to do that 196 times and then maintain that account every year or two is just unworkable.
“It’s the biggest opportunity but can only be accessed by the smallest number of people, which is crazy.”
